Hooray For Earth - 'True Loves'
A notionally ambitious, ultimately floundering debut
Maybe it’s the fault of the iPod Shuffle generation, but sometimes you feel like giving up a kidney for more bands to nail just one style really well. New York’s Hooray For Earth, essentially a chap called Noel Heroux with a backing band, cast their net too wide on a notionally ambitious, ultimately floundering debut. Cinematic synth-pop (‘Salts’ and the rather tasty Pet Shop Boyisms of ‘Same’) sits beside crunchy companions to Sleigh Bells, flouncy crossbreeds of mechanical goth and guitar goth, and fashionably ‘hazy’ keyboard wobbliness. Heroux may yet have an album in him that doesn’t basically sound like his favourite ’80s music stapled together, but this ain’t it.
Director: Hooray For Earth
Record label: Memphis Industries
Release date: 27 Feb, 2012