Album review: Taio Cruz – ‘Rokstarr’

He thinks he's a bad boy, but he's more suited to soppiness

These are odd times we’re living in, where rappers think they’re profoundly interesting ([a]Kanye West[/a]); pop tarts think they’re ladies ([a]Girls Aloud[/a]) and overly sincere crooners think they’re rokstarrs (sic). Take [a]Taio Cruz[/a], a man more lost than Daniel Merriweather in a sea of emotional confusion, using vocal effects more tinny than Akon and possessing slightly more sex appeal than JLS basted in turkey grease by Louis Walsh. And although Cruz’s downfall comes when he acts the player (‘Break Your Heart’, ‘Dirty Picture’), it’s obvious his real talent comes when he exchanges vocal manipulation for balladeering as on ‘Falling In Love’, and disregards romantic cynicism for a rather hopeful ‘The 11th Hour’.

Ash Dosanjh

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