Dizzee ropes in the Robster for his poppiest moment so far
Dizzee Rascal ft Robbie Williams – ‘Goin’ Crazy’
It’s nothing new to point out that Dizzee Rascal has embraced pop in a way nobody could have predicted. His last album proper – 2009’s ‘Tongue N’ Cheek’ – produced massive smashes including ‘Bonkers’, ‘Holiday’ and ‘Dance Wiv Me’, the latter of which saw him collaborate with Calvin Harris waaaay before Rihanna did. But indulge us as we employ some hindsight for just a moment. Thinking back a decade to 2003, when the grime prodigy was gearing up to release first single ‘I Luv U’, kickstarting a year in which he would win the Mercury Prize, you do wonder what the then 18-year-old would think of the 2013 version of Dizzee. ‘Goin’ Crazy’ is his most radio-friendly hit yet, the first taste from his forthcoming fifth album. Love it or hate it, over three and a half minutes, the boy from Bow solidifies his position at the top of the pop game. But then his new friend Robbie does know a bit about writing big hits.
The song itself mines the same territory as ‘Tongue N’ Cheek’. Dizzee’s verses skip by quickly as a catchy chorus from Robbie dominates. Talk about the past all you like, as Dizzee Rascal in 2013 says: ‘Middle finger in the air, don’t give a care, goin’ full throttle’. Proof, if any were needed, that Dizzee belongs to the masses.
David Renshaw, News Reporter