Pharrell Williams launches 'women's only' alcoholic drink Pharrell Williams Tickets

The N.E.R.D man announces 'Qream'

Pharrell Williams launches 'women's only' alcoholic drink
Producer and N.E.R.D man Pharrell Williams has launched an alcoholic drink just for women.

The drink, called Qream, is being launched in conjunction with drinks giant Diageo. As well as developing the cream liqueur's flavour, the producer is said to be designing the bottle, along with having a hand in marketing and advertising.

He told Allhiphop:

Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill.



The drink is set to come in two flavours; Strawberry Qream and Peach Qream. Diageo's Director of Liqueurs Marketing, Anna MacDonald said: "Williams' ability to interpret and deliver memorable experiences has the potential to allow Qream to become synonymous with women celebrating life with style, class and quality."

The news comes after Elbow announced that they are currently brewing their own real ale.

Read More On This Artist

Pharrell Williams Tickets
Date/Time Venue Seetickets Viagogo


Buy Pharrell Williams Tickets

from £47

Buy Pharrell Williams Tickets

from £37

back to top

More News
Hot Chip share video for new song 'Need You Now' - watch
Judas Priest launch their own brand of coffee to celebrate 35th anniversary of 'British...
The Vaccines share sci-fi 'Dream Lover' video - watch
Leon Bridges announces debut album 'Coming Home'
The Rolling Stones 'floating the idea' of playing 'Sticky Fingers' in full on...
Save Soho campaign announce London club night The Residency
The Beatles' Ringo Starr pays tribute to Cynthia Lennon
East London venue Rich Mix facing closure
O2 Priority Tickets for James Bay, The War On Drugs and Action Bronson available now
Swedish parliament votes to keep law banning dancing in public
John Lennon's former wife Cynthia dies following battle with cancer
Damon Albarn says Blur were 'too young and stupid' to value their relationship in the past
Scott Weiland guitarist Jeremy Brown dies aged 34
Vine of Maple The Dog playing drums to White Stripes' 'Seven Nation Army' goes viral
Glasgow's Arches venue saved from shutting as council rejects police closure order
Midweek chart update: The Prodigy outselling James Bay two to one in race for top spot
Run The Jewels' third album will be 'the hardest shit you've ever heard'
Paul McCartney says he finds inspiration for new songs on the toilet
Lana Del Rey and Grimes to tour US together this summer
Avril Lavigne says she 'thought she was dying' following Lyme Disease diagnosis
Madame Tussauds hire 'tissue attendants' to dry eyes of teary One Direction fans after...
The Cribs claim that 'old school dinosaurs' have blocked their efforts to become a...

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM