Brit Awards – Who’s Generating The Biggest Social Buzz?

Web analytics company Meltwater Buzz have put together this infographic showing which artists are generating the most heat ahead of the Brit Awards. Focusing on the Best British Group, British Breakthrough Artist, British Female Solo Artist and British Male Solo Artist, they’ve analysed the amount of social media buzz each nominee has created since they were announced.

Their findings? If these figures are anything to go by, Coldplay will romp home with the Best British Group award, and Jessie J’s a shoo-in for British Female Solo Artist. Surprisingly, though, Adele generated the least amount of online buzz with only 6% of the public talking about her.

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Brit Awards Infographic