Apple’s keynote speeches are more powerful than you think. Not only do they launch a load of products that’ll leave a smouldering whole in your wallet – but its also one of the biggest platforms for new music, weirdly enough.
Last year, Emma Blackery was featured in the new iPhone announcement, helping her on the way to a cushty record deal and a debut album. While before US duo Sofi Tukker dropped their debut album, banging single ‘Best Friend’ was given a push via a new Apple announcement.
This time, its Odesza’s turn. Their song ‘Loyal’ was used to launch their latest iPhone and Apple Watch product lines today (September 12), but if this is your first time encountering them – here’s a quick little primer on what they’re all about.
Who are Odesza?
A US electronic duo from Bellingham, Washington made up of Harrison Mills and Clayton Knight. They first met at the University of Washington and started making music back in 2012. They’ve since released three albums, the latest of which, ‘A Moment Apart’, arrived just over a year ago in September 2017.
Is ‘Loyal’ on any albums?
Nope – this is a brand new song that’s never been released on record. It has become a fan favourite, however. The band have been incorporating it into their live set since Coachella 2015, with several different versions ripped from festival appearances appearing on forums. This is finally the official release.
So Odesza are a kind of a big deal?
Er, yeah. Keep up. Their last album ‘A Moment Apart’ landed at Number Three in the US Album Charts – plus they’ve been nominated for two Grammys and played a headline slot at Coachella festival earlier this year.
Speaking to NME last year, they admitted didn’t see quite this success coming. “It was a lot of hard work and we were worried because you don’t know how people will react,” said Clayton Knight “There was a big weight on our shoulders and it’s like we can breathe again. We were hoping for top 10 so it feels like we’ve kicked the door in this time.”
Where should new fans start?
Their last album is probably a good jumping off point. It features a whole host of guests, including Leon Bridges, Regina Spektor and more to ease you in. But honestly, one of their live videos is well worth a watch – here’s a video the band put together of their seismic Red Rocks concert last year.
And if that’s not enough, you can catch them live at O2 Brixton Academy in London on January 24, 2019.