Coldplay have joined forces with Oxfam to release a crowd-sourced video set to an acoustic version of their 2002 song ‘In My Place’.
The #stoplandgrabs video – which can be viewed above – saw over 7,000 clips submitted by fans and has been made to draw attention to Oxfam’s global campaign against private investors buying up land in some of the world’s poorest countries.
A press release from Oxfam continues: “Often the people who live on the land, and rely on it to feed their families, do not have a say when is sold and do not receive compensation. Many are evicted violently and those that protest are often subject to intimidation and harassment. In the last decade an area eight times the size of the UK has been sold off globally.”
The awareness raising video features appearances from Ed Sheeran, Wolf Gang and actor Dominic Cooper and was directed by Mat Whitecross (Spike Island, Sex&Drugs&Rock&Roll).
Coldplay have said of the video: “Not only are Coldplay fans very good looking but they’re also incredibly creative. We’re proud that they’ve dedicated their collective talent to this important cause.”
Oxfam’s Head of UK Campaigns Sally Copley added: “We are so grateful not only to Coldplay, but to the thousands of dedicated fans who have taken the time to engage with this idea of loss to help us produce this fantastic and unique film.”