Iggy Azalea blames lack of promotion for Britney Spears collaboration flop

'Pretty Girls' reached Number 16 in the UK and Number 29 in the US

Iggy Azalea has spoken about the commercial failure of her recent collaboration with Britney Spears.

The single – titled ‘Pretty Girls’ – was released in May, reaching Number 16 in the UK and Number 29 in the US.

SEE ALSO: 30 Disastrous Album Flops From Hitherto Successful Acts

The track’s chart performance was considerably less successful than previous hits ‘Fancy’ and ‘Problem’ during 2014.

Taking part in a Twitter Q and A session with fans on Sunday (June 28), Azalea was quizzed over the perceived flop.

The singer replied: “its difficult to send a song up the charts without additional promo and tv performances etc. unfortunately im just featured…”

She later added: “i would have enjoyed performing it alot, i think it got off to a powerful start. but you need content to compete in 2015.”

Iggy Azalea recently told fans that she has scrapped six months worth of work in order to start over with her new album.

The rapper released her major label debut ‘The New Classic’ in April 2014 and revealed on Twitter that she had “scraped [sic] an entire 6 months of work” on the follow up and “started totally new.”

However, fans concerned that this may lead to a change in style of music were assured by the rapper who said it is currently “too early to tell how things would sound overall,” and that she is not “looking to abandon [her] identity.”