ITZY have released the music video of ‘Mafia In The Morning’, the title track of their fourth mini-album, ‘Guess Who’.
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In the clip, the girl group showcase their fierce choreography on various glamorous sets, including one decorated with samurai swords and another surrounded by flames. ‘Mafia In The Morning’ was co-written and -produced by their label boss JYP Entertainment founder J.Y. Park, who previously worked on two of the group’s hit singles, ‘Icy’ and ‘Not Shy’.
“Ma-ma-ma-ma-mafia, ya ya / We do it like a mafia / It’s daytime / Last night, you don’t even know who is it the Mafia / The day is bright but you don’t even know,” the girl group sing on the chorus.
‘Guess Who’ features six songs in total, including songs helmed by producers such as hitmakers Earattack (GOT7‘s ‘Hard Carry’) and frequent Kang Daniel collaborator JQ. The mini-album is the girl group’s first release since their August 2020 project, ‘Not Shy’.
ITZY first released a poster for ‘Guess Who’ on March 22, alongside pre-order information and a preview of the physical album’s contents. At the time, JYP Entertainment said that the upcoming release will feature a sound that “come as a surprise for their fans”, per Korea Times. It added that the group “would come up with offbeat dance moves and styling to showcase something different this time”.
In January, ITZY also released their debut English-language EP, ‘Not Shy (English Version)’, which included English versions of their past singles like ‘Dalla Dalla’, ‘Icy’, ‘Wannabe’ and ‘Not Shy’.
ITZY debuted under JYP Entertainment in 2019 with their single album ‘It’z Different’, featuring the track ‘Dalla Dalla’. The song peaked at number two on the South Korean Gaon Digital Charts and remains their highest charting song thus far.