A new design of Adidas training shoes features a built-in drum machine.
Creative marketing agency Neely & Daughters have based the shoe around the legendary Roland TR-808 drum machine – responsible for hits including Marvin Gaye’s ‘Sexual Healing’, Kanye West’s ‘Love Lockdown’, Frankie Knuckles’ ‘Your Love’ and countless more.
As Exclaim point out, the new prototype features volume and tempo control, a speaker, USB port, Wi-Fi, Bluetooth, and come pre-programmed with six different beats – meaning that you can actually make music on the shoes.
The ‘Neely Air’ trainers never made it past the prototype stage however, but that could change if there’s enough public demand.
Kakehashi’s iconic drum machine, launched in 1980, was first used in a hit by Marvin Gaye on ‘Sexual Healing’. Later it would become the focal point of Kanye West’s ‘808s and Heartbreak’ album, as well as being used in songs by Beastie Boys, Outkast and Talking Heads. In 2013, he and Sequential Circuits founder Dave Smith received a technical Grammy for their work on MIDI (Musical Instrument Digital Interface) technology.
In other music-related footwear news, Noel Gallagher also recently unveiled his own signature Adidas shoe design.
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The former Oasis guitarist has designed his version of the Garwen SPZL trainers as part of Adidas’ 2017 spring SPEZIAL range.
The shoe comes in indigo leather and is said to be 70s-inspired, featuring a picture of Noel on the shoe’s tongue and his date of birth inside. It will retail for £99.