The Pop Group share video for new single ‘Mad Truth’ – watch

Clip is directed by Asia Argento

The Pop Group have unveiled a video for their new single ‘Mad Truth’.

The piece – directed by noted Italian actress Asia Argento – accompanies the Bristol band’s first single in 35 years and is said to depict “a world ruled by the colourful souls of eternal children, expressing their crazy love through art”. Click above to watch.

“The priestess of provocation, Asia Argento is a kindred spirit in this crazy zombie world we live in, we were born to collaborate, she’s the bomb,” said Mark Stewart.

“The track blew my mind: all the set-ups and symbols in the video are inspired on a subconscious level by the music and the lyrics,” added Argento. “The kids that appear in the video have worked also in the last movie I directed, including my daughter Anna-Lou. Between us there is a deep bond of trust and freedom.”

‘Mad Truth’, which was initally released earlier this month, will feature on the band’s forthcoming new album ‘Citizen Zombie’. The LP will be produced by Paul Epworth and is set for release on February 23.