Sales of Bonnie Tyler’s ‘Total Eclipse of the Heart’ has seen a huge spike in sales because of the solar eclipse happening today (August 21).
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Digital downloads for the single rose by 503% for the week ending August 20, with 12,000 downloads in the U.S. It was downloaded 2,000 times in the U.S. the week before.
Yesterday (August 20) saw ‘Total Eclipse of the Heart’ shift 4,000 downloads – a 50% increase from 2,000 on August 19.
Earlier this year, the song was being downloaded roughly 1,000 times per week. This spike in sales has meant Tyler’s hit now sits at 1.6 million downloads.
Earlier today (August 21), Tyler sang her favourite verse from the song during an interview on CNN. See the clip below.
— CNN (@CNN) August 21, 2017
The song also reached the top of the US iTunes chart today, beating ‘Despacito’.
— Pop Crave (@PopCrave) August 21, 2017
Meanwhile, Twitter users have been making jokes about the song’s renewed popularity. One wrote: “Bonnie Tyler: A song about an eclipse? Are you sure? Producer: In 34 years, you’ll thank me. (Columbia Records, February 11, 1983)”, while another wrote: “Every time Bonnie Tyler is asked where the eclipse is she says, “Turn Around”.”
Every time Bonnie Tyler is asked where the eclipse is she says, "Turn Around"#FakeEclipseFacts
— Jeff Dwoskin (@bigmacher) August 20, 2017
Bonnie Tyler: A song about an eclipse? Are you sure?
Producer: In 34 years, you'll thank me.
(Columbia Records, February 11, 1983)
— Jon Acuff (@JonAcuff) August 21, 2017
Tyler will be performing the track onboard a cruise ship during the solar eclipse.