Described by Yungblud as a song which “tells the story of a perfect tragedy that reflects modern love within our society,” the track was written by the three artists along with producer/songwriters Matt Schwartz (Cold War Kids, Kylie Minogue), Zakk Cervini (Good Charlotte, Mayday Parade) and Chris Greatti (Grimes, Black Veil Brides).
The video for the track, which was directed by Colin Tilley, explores the emotional stages of grief and loss to tell the story of ’11 Minutes’ – check it out below.
“The song tells the story of a perfect tragedy that reflects modern love within our society,” Yungblud said of the track last week.
“We are so distracted and focused on what’s next, we can fail to see what is actually in front of us. We don’t realise how much we need something until it’s taken away from us.”
“Working with Halsey and Travis was a fucking dream – at the end of the day we’re all rock kids,” he added. “We grew up with a mutual adoration for the genre so it completely makes sense that we would come together and try to modernise it.”
Yungblud will hit the road for a UK tour later this year – check out the live dates below, and find tickets for his European tour here.
19 – Bristol, O2 Academy
20 – Manchester, O2 Ritz
21 – London, O2 Academy Brixton
22 – Birmingham, O2 Institute
24 – Norwich, UEA
25 – Glasgow, SWG3 Galvanisers
29 – Sheffield, O2 Academy